Whether starting up a small business or expanding an existing
company, you almost certainly will need financing. But which
option or combination of financing options: personal savings,
friends and family, commercial or government loans, outside
investors? Which options will most likely be available to
you and what are their pros and cons?
Before choosing financing options, however, determine how
much money you’ll need. That entails developing a good
business plan, which benefits not only you but will be de
rigueur for most financing arrangements. Books, Web sources,
software, and classes are available on how to write a good
plan.
Don’t be too conservative estimating the amount of
financing you need. Undercapitalization leads to a third
of all bankruptcy filings for small businesses, according
to the federal Small Business Administration. Some experts
recommend estimating a realistic amount and then adding 10
percent to it just to be sure you didn’t overlook anything.
Others suggest having enough funds in reserve to pay your
personal living expenses for at least one year so as not
to put a drag on your new business cash flow.
Personal savings. The nice thing about this option is that
no one will turn you down. Of course, you may not have sufficient
savings or you may not want to risk your personal savings
(some financing options may compel you to, anyway).
Borrow from family or friends. This is a popular choice
when you can’t get standard financing. Still, it can
come with great peril because of the emotional bond for both
parties. Expect some strained times if things go sour, so
be sure everyone thoroughly understands upfront the risks
of their loan. Show them your business plan and put the loan
in writing.
Put in on plastic. Credit cards are easy to get and you
don’t give up control or have relatives or friends
peering over your shoulder. But plastic can be expensive
and risky borrowing, especially if you fall behind on your payments. That’s why business
experts often recommend limiting the use of cards for smaller,
temporary cash needs you can pay back more easily, while
using other financing for larger, longer-term expenses.
Commercial loans. Bank loans are often desirable because
rates can be among the lowest and a bank loan can make you
look good to other lenders. The problem is that many small
businesses have a tough time getting bank loans because banks
are pretty conservative lenders. You’ll need to show
them a solid business plan, a good personal credit rating,
and prospects for steady cash flow. You may be asked to guarantee
the loan with personal assets—something not all entrepreneurs
are willing to do.
Shop around. Banks have different lending standards and
one may lend where another won’t.
Personal loans. Personal loans from banks are easier to
get and often don’t require collateral. But interest
rates are likely to be double or even triple a commercial
loan rate and lenders may balk at using the loan for a small
business. Some finance their business with a home-equity
loan, but that puts your home at risk.
Federally-backed loans. The federal Small Business Administration
(www.sba.gov) provides an array of loan options through private
lenders (shop around). The main program is called 7(a), which
provides funding for start-ups or existing businesses for
everything from land to equipment to working capital. A micro-loan
program ($35,000 or less) is available for small firms employing
five or fewer, particularly firms with minority, low-income,
or disabled owners.
Equity partners. Bringing in other investors is an option
many small-business owners are loath to do, but may have
to out of necessity. Financing options from private investors
can be complicated and you’ll likely want assistance
from an attorney experienced in this area.
The advantage of equity partners is that with a good plan
and a promising business you may be able to bring in much-needed
cash for a venture that lenders might shun because of high
risk or lack of stable cash flow.
The downsides are that you dilute ownership, investors are
likely to offer lots of advice and criticism, and the process
of lining up investors can take much longer than other forms
of financing.
Each of these financing options has their pros and cons,
so it’s critical to develop upfront a detailed, well-conceived
business plan in order to determine your best funding options.